Jumping rodeo by Luigi Franchi
Medium: digital print and lego bricks. Dimensions: 50x70cm

About the artwork


Without doubt, this is our time...it prefers copy to original, image to thing, appearance to being. Arising from this sentence of Ludwig Feuerbach this work aims to carefull consideration on reality idea. In a world 2.0 the reality concept suffered a deep changes reaching a paradox that today the subject's representation could be more charming than a real subject. Our reality get through mainly to media filters. There is a new horizon where the reality's essence fades to his appearance, and often we can't recognize the difference The disclosed image shows part of their surface modified through the use of Lego bricks, in a sort of computerised enlargement, causing an interference in the subject comprehension which do not prevent its correct reading, but simply marks an invisible line in balance between realisation and complete alteration. Every image is integrated with several augmented reality content easily accesible through an app on own smartphone.

About the artist


Zino, pseudonym of Luigi Franchi, was born in Teramo in 1973. In the nineties he studied art history at the University of Bologna and graduated with a thesis on Francis Bacon and began a path in the contemporary art world, collaborating with some artists from the from the ex-pastificio di Roma. Back in Abruzzo, at the end of the millennium he helped realize various installations for artistic events in the region (FuoriUso, Trasalimenti) before embarking on a parallel path in art restoration, graduating in 2003 at the Palazzo Spinelli in Florence. Since 2004 he has been living in Pescara where he teaches, restores art works, cuts, pastes, writes, plays music and collaborates with the cultural life of the city. Last exhibits 2015 -Art Innsbruck: stand Unique gallery (TO) -Setup art fair 2015: autostazione - Bologna, stand Yoruba 2014 -Community, Pop lab project, itinerant collective, by Andrea Zanetti Empoli, chiostro della biblioteca Campi Bisenzio, foyeur del teatro Dante -Pop-notes, solo, Aretusa gallery, Pietrasanta (LU), by Andrea Zanetti -Altre consuetudini: di Venere e di Marte, collective, sala Polivalente Cupra Marittima (AP) by Dario Ciferri -Imago mundi: solo, Cesare Manzo gallery, Pescara, by Maria Letizia Paiato -Vedute, vedere, sentire: collective, Marche Centro D’Arte, Palariviera, San Benedetto del Tronto, by Maria Letizia Paiato -Artour-O: collective Villa Fani e Accademia del Disegno, Firenze

italian www.zinos.org